Stefan King from Difference CC brought me onto this Mercedes-Benz technology showcase, and it was exactly the kind of project you say yes to without thinking twice. Mercedes is one of those brands where every frame has to feel considered, and stepping into that world for the first time was a proper challenge.
The brief was all about spotlighting the tech — making the engineering feel like magic without losing the sleekness that Mercedes is known for. A lot of the edit was about restraint: knowing when to let a shot hold, when to cut on a beat, and when to just stay out of the way and let the product speak.
Big thanks to Stefan for the trust. Working with Difference CC was smooth from start to finish, and getting to put a Mercedes spot on the reel was a nice little milestone.
Offline Editing
Online Editing