Offline editing is the creative heart of post-production. Working with proxy media, I shape raw footage into a structured narrative — selecting the strongest takes, refining pacing, and building emotional arcs in close collaboration with directors. This is where every storytelling decision is made, from first assembly through picture lock.
Assembling footage into a compelling story with rhythm, tension, and emotional flow across multiple revision rounds.
Reviewing all takes and selects to find the strongest performances and moments that serve the story.
Working closely with directors through feedback cycles, from rough cut to fine cut to picture lock.
Editing with low-resolution proxy files for speed and flexibility, keeping the focus on creative decisions.
Layering temporary music, sound effects, and atmosphere to support the emotional tone during the creative edit.
Crafting narratives across formats — from feature films and documentaries to commercials, music videos, and documentaries.
Online editing is the technical finishing stage where the project reaches broadcast and delivery quality. I conform the timeline to full-resolution media, integrate colour grading, motion graphics, and finalised audio, then prepare master files for every required output — cinema, streaming, broadcast, or social.
Reconnecting the offline edit to original full-resolution camera files, ensuring frame-accurate alignment.
Applying the final colour grade — either in-timeline or integrating a colourist's work via round-trip workflows.
Integrating lower thirds, title sequences, end cards, and animated graphics into the final timeline.
Layering the final audio mix — dialogue, music, and effects — ensuring broadcast-level loudness standards.
Creating multiple delivery versions with burned-in or sidecar subtitles, alternate aspect ratios, and regional variations.
Rendering master files in required codecs and specifications for cinema, streaming platforms, broadcast, and archive.
AI editing integrates the latest generative and machine-learning tools into the post-production pipeline. From creating photorealistic animatics before a single frame is shot to generating entire sequences for AI-native productions, I work at the intersection of traditional craft and emerging technology — keeping the storytelling human while the toolset evolves.
Generating photorealistic storyboard sequences and pre-visualisations using AI image and video models before production begins.
Producing fully AI-generated scenes, B-roll, and visual elements for projects built around generative workflows.
Designing and managing end-to-end workflows from text prompts through generation, curation, and editorial assembly.
Leveraging AI tools for automated rough cuts, scene detection, transcription-based editing, and smart compositing.
Using generative models to explore visual directions, mood boards, and aesthetic references during the creative process.
Blending traditional footage with AI-generated elements seamlessly — matching grain, motion, and colour for a cohesive final product.
Fill out the form or just email me at hi@alexander-brand.com