Kleinanzeigen

When Arrigo Reuss brought me on to cut the Kleinanzeigen campaign, I knew it would be a good one — it's a household name in Germany, so getting to edit actual TVCs for them felt special. With Maximilian Mundt (How to Sell Drugs Online) delivering deadpan business tips on flipping secondhand jackets and vintage furniture, every cut had to walk a fun tightrope between parody and genuine product storytelling: funny enough to land the joke, but persuasive enough to make you open the app. I edited five spots that ran across TV, out-of-home, digital and social in a true 360-degree rollout — and the campaign went on to win a Webby Award.