McDonalds

This McDonald’s campaign with Arrigo Reuss was one of those jobs where the casting made all the difference. Arrigo insisted on flying actors in from the UK for a Swiss campaign, and it completely paid off — their timing gave the spots a dry, specific kind of comedy that was a joy to cut. We flew to Zurich for what turned into a ten-minute meeting because there was basically no feedback, which is always a good sign. The edit was about keeping the performances loose, funny and appetizing without overworking the joke.