Gatorade

Client

Client

Gatorade

Gatorade

Type

Type

Advertising

Advertising

,

,

Sports

Sports

Year

Year

2025

2025

About

About

Supercontinent brought me on board to handle the online editing for this Gatorade spot, directed by Sinan Sevinç. "Is It In You?" is built around the quiet, relentless side of football: the sweat, the pressure, the split-second decisions under pressure, so the finish had to feel clean and precise without ever losing that raw intensity. Working alongside the team at Supercontinent, the online pass was about polishing every frame while keeping the driven, understated energy of the edit intact. It's a piece that lives on detail, which made getting each one right especially satisfying.

Credits

Production

Stink Films

Director

Sinan Sevinç

Agency

DRAVT Sports

Online Editor

Alexander Brand