LALIGA VS BULLYING

Created for a cause close to many hearts: standing together against bullying. Built around a simple but powerful idea, that a real team never leaves anyone behind, the campaign ran in every LaLiga stadium across Spain throughout the 2024/25 season. As Online Editor, I delivered the finished spot across roughly 800 individual assets, each tailored to a different screen type, from giant main scoreboards to perimeter LED boards and concourse displays, every one with its own aspect ratio and technical spec. On top of that, every version was localized across five Spanish dialects, all on an extremely tight timeline. A fast, high-volume technical challenge in service of a message that genuinely matters. Seeing it reach fans nationwide, united around the idea that no one should be left behind, made the effort more than worth it.