PESO Black Friday

Another PESO project, and another reminder of how much fun fashion can be in the edit. For this Black Friday film, the goal was to keep the piece energetic and stylish without making it feel like a standard sales spot. Ivo Heffner and Mathis Heidemann gave me strong visual material to work with, so the edit became about building momentum, attitude and a clear sense of brand. It was fast, graphic and playful — exactly the kind of project where small rhythm choices make a big difference.